Community Development and Tourism Industry Development

Community and Tourism Industry Development

"The belief can exist that community development and tourism development are inherently in conflict

with one another. In reality they have much in common (including their potential impacts). When properly understood and managed, they can even be combined to great effect ... generating valuable mutual benefits. Credible research studies now also show a surprisingly harmonious overlap of visitor and resident values."

Industry and professional development training materials

TCDS is experienced in the development, editing and writing of (practical) tourism industry resource papers, fact sheets, discussion papers and training aids. We also prepare content briefs, design checklists & essential communication principles for tourism brochures, websites, tourism maps and related materials ... of direct relevance to specified local needs.

Previous examples include:

* Checklist of information needs for nature tourism visitors.

* Brochure development.

* Accessing the backpacker market.

* Geotourism and its implications for coastal development.

* Product development & packaging.

* Tour guiding basics.

* Wine tourism cellar doors (tasting rooms).

* Indigenous tourism: development principles & protocols.

* Presentations on a values-based approach to local tourism.

TCDS can assist local tourism associations, Councils, economic development agencies, tourism commissions, cities and regions - by compiling industry development presentations and training materials or programs of direct relevance to local needs and circumstances.

Tourism precinct & destination workshops

TCDS is experienced in planning & facilitating practical industry (or community) workshops aimed at mutually identifying ... or in many cases refreshing ... a locality's most valuable marketing themes

and content.

True visitor strengths, in terms of the place's identity, wider attractions and most distinctive and appealing experience offers, are isolated, re-assessed and prioritized by the workshop's participants.

Normally, the whole process encourages wider adoption of a more unified & co-operative approach to the precinct or destination's marketing activities - including its most potent promotional messages to visitors.

In practical terms, the workshop can also isolate and document the best text & imageryto use. These can immediately be applied to such vital tasks as:

* Brochure development/renewal;

* Priority website images and text;

* Briefings for new photo shoots and copywriting;

* Enhanced positioning of the destination or precinct, etc.

A better informed and more heartfelt local commitment to more consistently (and persistently) reinforcing these core messages also commonly results.

Facilitation work of this kind has included a program of industry-based marketing workshops & strategy sessions for many of Sydney's leading tourism precincts - including Manly Beach and Sydney Eastside (the Sydney Opera House, State Art Gallery and Australian Museum precinct). The process developed resulted in additional practical & strategic outcomes of value to all.

TCDS Services:

Tourism training workshops. Training presentations.

Experience and event theming.

Destination theming.

Product concept development.

Product enhancement/renewal.

'Sense of place' enhancements.

Cultural development strategies.

Public art & landmark strategies.

Industry and Community consultations.

Tourism precinct workshops.

Festivals training/development.

Training workshops:

'Maximizing visitor center impact.'

'Intro to drive-based tourism.'

'Destination product development'

'Intro to nature-based tourism.'

'Small destination development.'

'Tourism brochures/copywriting.'

'Intro: Wine tourism development'

Custom workshops on request.

Training materials

Communication checklists, and more.

Others upon request.

TCDS Associate Services:

Destination branding strategies.

SERVICE:

Destination, Industry and Community Development

Converging values.

Industry training materials.

Tourism precinct and destination workshops.

Visitor & Marketing

Communications

*These values are shared by some of America's highest spending and most frequent traveling visitors (and certainly contradict some of the more fearful community perceptions of tourism and its visitor impacts). Careful integrated tourism planning, marketing and management practices can aim to deliberately reflect and target such trends - as part of a wider strategy to maximize tourism's benefits, while minimizing potential, undesired impacts.

Local Community Values

ü Authenticity

ü Respect for environment

ü Concern for community well being

ü Anti excessive development

ü Retain local character

Growing Trends in Visitor Values*

ü Authenticity

ü Respect for environment

ü Concern for community well being

ü Anti excessive development

ü Seeking distinct local character