“Put simply, you've done a great job." - Tourism Australia(On National Road Tourism Strategy)
DESTINATION AUDITS AND ROAD TOURISM MARKETING:AUSTRALIA’S TOP 25 TOURING ROUTES National Road Tourism Strategy - Supply Analysis.National Driving Route Audits. National & State Touring Route Websites Analysis.(Tourism Australia/Australian Tourist Commission, Sydney) A comprehensive audit of Australia's major driving routes - including analysis and recommendations of the top drives and their most outstanding/priority visitor experiences. For direct international and national (federal & state) strategic marketing applications including subsequent story development and route research by media writers. Parallel development of related audit methodologies and analytical tools.Analysis and review of federal and state 'drive' websites and related drive & rail tourism, industry sites. Content research and analysis for 'Supply Analysis' and appendices to Tourism Australia's National Road Tourism Strategy (published November 2006 in hard copy, book format).A collaborative project with Satwant Calais, of Sydney-based Calais Consultants.