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VISITOR EXPERIENCE AUDITS COMMUNICATION REVIEWS COMMUNICATION REVIEWS TOURISM STRATEGY PLANS TOURISM STRATEGY PLANS DESTINATION BRANDING DESTINATION BRANDING TOURISM WORKSHOPS TOURISM WORKSHOPS CAPABILITIES CAPABILITIES INTEGRATED TOURISM PLANS INTEGRATED TOURISM PLANS KEY PLANNING PRINCIPLES KEY PLANNING PRINCIPLES VALUES-BASED TOURISM VALUES-BASED TOURISM
© Tourism Development Solutions 2012
Step 1.  Visitor Experience Assessment: Preliminary consult, then research & record your destination experience from ‘first time visitor’ perspective. Assess/Audit  Step 2.  Evaluation of Findings:  Document and review all visitor-based experiences & services of significance - and evaluate the extent of their tourism market readiness.  Evaluate Step 3.  Gaps and Opportunities: Identify and isolate key visitor readiness gap areas and related destination opportunity areas, of market bearing. Opps/Gaps Step 4.  Recommendations: Report on findings for each key visitor experience area and supply checklists of action recommendations to client and appropriate stakeholders. Report Step 5.  Proposed Priorities for Action: Highlight top need areas and suggest most fruitful implementation priorities to successfully address these.  Actions
A highly cost effective service of immediate economic development value to: Cities & Counties DMO’s Chambers of Commerce Economic Development Bodies Downtowns Tourism Precincts Port Authorities Emerging & growing destinations Sub-destinations within Counties Tourism hubs with wider surrounding attractions Places with or without strong highway access
DESTINATION DEVELOPMENT & AUDITING: THE VISITOR EXPERIENCE AUDIT - 5 STEP ASSESSMENT PROCESS WHO SHOULD CONSIDER ONE? If never undertaken previously ... or recently ... visitor experience audits are a vital but simple, cost effective and surprisingly comprehensive, development ‘launching pad’ for both emerging and growing tourism destinations. An essential strategic 1st step. WHAT YOU WILL RECEIVE - ACTIONABLE OUTCOMES FOR YOUR DESTINATION VISITOR-FOCUSED, TOURISM ACTION REPORT: An instantly usable, easy to implement destination action report, highlighting a range of low cost (and occasionally no cost) steps & priorities to upgrade your tourism readiness & market performance. DESTINATION REVIEW: An invaluable assessment & review of your wider destination’s readiness for visitors, including - ease of visitor pre-planning;  ease of entry & wayfinding (getting there); the quality of visitor experiences and services (once there); difficulty of finding & accessing places of interest; any key service, information and experience gap areas; market communication strengths &/or weaknesses; consistency & plausibility of market positioning; opening hours/access issues; most significant experiences and enticing ‘attractors’; potential product & experience enhancements; any undeveloped partnering possibilities; and the identification of favourable destination development and communication opportunity areas. PRACTICAL & MARKET RELEVANT DEVELOPMENT PRIORITIES: The basis for determining not only “where are we now?” but also “where do we need to go?” from an essential market-based perspective. With practical insights and recommendations on development needs & priorities in the short to medium term. A functional basis for moving ahead with meaningful & clear tourism destination development activity programs and productive policy & investment priorities. BRANDING AID: A valuable stepping stone & resource for strengthening future or current destination branding efforts. OPTION TO INTEGRATE PROCESSES Assuming the timing and circumstances are right, destination (and sub-destination) assessments can also be very productively conducted in conjunction with the development of an overall place brand strategy. (See Lane County project example.)   
Specialists in: Destination Audits and Tourism Assessments  Visitor Experience & Market Communication Reviews Tourism Strategy Plans and Niche Market Development   Destination Positioning and Branding
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