THE LIKABLE DESTINATION? Sound advice on social media from author David Kerpen - adapted as helpful destination development principles: Tell great stories Be authentic Be responsive Be transparent Listen carefully
“Transforming our realities, escaping the everyday, sharing fresh experiences,  reinvigorating spirits & emotions, reconnecting with nature & our senses   ... or just enjoying an engaging change of scene & context ...  lie at the heart of most visitor behaviours and provide the real pointer to greater tourism product & destination development success." - Bruce Dickson, TDS
developtourism.com
OUR SERVICES
DESTINATION DEVELOPMENT LOCAL AND REGIONAL  Basic Steps & Considerations   1. Clear Objectives: To focus the development process, the basic objectives (those central to your intentions) need to be clear. Along with exactly what you intend to achieve as key outcomes of the development process. Beyond your immediate project goals, this can also extend to determining the types of tourism desired and the markets the destination is desiring to attract,  not just getting. (While still consolidating the existing customer base.) Devising ways to spread the benefits of tourism more widely and directly around your community might also be important. Similarly, seasonality and extending length of stay and levels of local visitor spending may be additional considerations. Also knowing who in particular within your community must contribute to the process, along with all other key stakeholders & partners. And underpinning everything is the vital need for meaningful market research - key ‘market demand’ knowledge.   2. Destination Assessment (Supply/Demand): The first destination development step (of special relevance to emerging regional tourism aspirants) is broadly & accurately assessing the destination's tourism assets and available resources. Experiences, attractions, local character/sense of place, trails & drives, available market research (visitor interests, behaviours, origins & levels, etc), product gaps & lifecycles, strengths & weaknesses, wayfinding, competitor context, past marketing, skills base, network links & stakeholder issues, etc.   If desired, the destination's visitor services & market communications - including maps, brochures, image & media library and web based activities - can also be audited as part of this inventory process, to evaluate their current quality, impact & effectiveness. All processes are basically helping test just how well everything is ‘connecting’ with identified visitor markets.   Slowly a realistic picture will emerge concerning your true tourism potential - with supply/demand opportunities and links and potential development gaps & needs (for visitors and residents alike), accurately determined.  As is usually the case, this is a process best undertaken in close consultation with relevant local stakeholders and key regional partners. 3.  Evaluation & Priorities Setting: The next step is strategic evaluation of the available development issues, options & suggested actions arising from the destination’s audit & review. (And even use of the simple SWOT method can still serve as an effective aid here too.) Because competing development options will possibly come to exist, the real key to success (and subsequent implementation) is careful selection of the best action priorities.  Basically - those that appear to be the most achievable, imaginative, impactful and rewarding. This is virtually always the most strategically important step. The development pros & cons, and/or costs & benefits to the destination and its communities, should also be considered and determined as part of this analysis. [...] 
VISITOR EXPERIENCE AUDITS COMMUNICATION REVIEWS TOURISM STRATEGY PLANS DESTINATION BRANDING TOURISM WORKSHOPS CAPABILITIES DESTINATION DEVELOPMENT
Copyright 2012: Bruce Dickson, Tourism Development Solutions
HOME SITE MAP OUR TEAM SERVICES OUR WORK RESOURCES ABOUT TDS CONTACT IMPLEMENTATION: READ MORE
© Tourism Development Solutions 2012
Specialists in: Destination Audits and Tourism Assessments  Visitor Experience & Market Communication Reviews Tourism Strategy Plans and Niche Market Development   Destination Positioning and Branding
Live Music at Regional Farmers Market