"Successful community-based tourism planning needs to be integrated and achievable. And also reflect an open-minded and inclusive approach that will gain the mutual trust and endorsement of all key stakeholders.   (This common sense approach to achieving more beneficial local civic outcomes, through wider integration of all key community planning efforts, has now been labeled as 'civic tourism'.)   At best, the development process should aim to creatively bridge, manage & satisfy the strategic needs of not only the destination, but the diversity of local community stakeholders.   More productive and potent use of shared resources and skills should consequently become feasible, opening up entirely new possibilities for all concerned." - Bruce Dickson, TDS
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INTEGRATED COMMUNITY TOURISM PLANNING (Cont.) CIVIC TOURISM: BUILDING COMMUNITY SUPPORT AND WIDER OWNERSHIP (2) 3. Smoothing the way to such integration and unity   Fortunately, the increasing convergence of community and visitor values now makes it easier for the wider community to appreciate that tourism can produce not only tangible, but substantial economic and social benefits. (Assuming well managed and sustainable local tourism practices are in place, with any potential downsides known and addressed.)   And tourism's multiplier effects have the ability to extend far beyond its recognized value as a leading employment generator ... in the process helping to significantly diversify and strengthen a region's economic options and opportunities.   Fostering growth in understanding of the value of tourism ultimately opens the way to achieving more united and effective industry, government and community integration of tourism planning & destination development efforts*. But someone from the local industry must also assume direct responsibility for encouraging and pursuing this process.   [*A trend entirely consistent with many progressive regional councils' efforts, around the world, to achieve more highly integrated local area planning outcomes.]   4. Grasping the opportunities The absence of more inclusive, integrated strategies for tourism and community marketing and development can (as indicated above) waste the opportunity to capitalize on wider cooperation and coordination prospects.   In more specific terms this can result in:    Failure to build the scope for greater regional investment and fund raising success, including enhanced resourcing of development initiatives, visions & needs. Failure to fine tune marketing messages and gain agreement over the consistent and more effective use of what should be regarded as the priority market communications. Failure to fill a destination's product development gaps, or address neglected destination enhancement and refreshment needs (in the face of strong competition). Including lifting industry standards where necessary.   The potential loss - through inadequate advance planning, recognition and protection - of vital qualities, features (both physical and social) and characteristics that define local character and identity. An issue closely allied, where important, to any failure to direct or contain tourism activities in a manner that minimizes such loss and disruption.  Failure to ensure key tourism partners, business sectors & stakeholders jointly identify and more powerfully  pursue mutually prioritized project & strategic development agendas.
VISITOR EXPERIENCE AUDITS VISITOR EXPERIENCE AUDITS COMMUNICATION REVIEWS COMMUNICATION REVIEWS TOURISM STRATEGY PLANS TOURISM STRATEGY PLANS DESTINATION BRANDING DESTINATION BRANDING TOURISM WORKSHOPS TOURISM WORKSHOPS CAPABILITIES CAPABILITIES INTEGRATED PLANS (2) KEY PLANNING PRINCIPLES KEY PLANNING PRINCIPLES Community Tourism Planning Process: Key Principles READ MORE: KEY PRINCIPLES
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Specialists in: Destination Audits and Tourism Assessments  Visitor Experience & Market Communication Reviews Tourism Strategy Plans and Niche Market Development   Destination Positioning and Branding
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