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INTEGRATED COMMUNITY TOURISM PLANNING (Cont.) THE PLANNING PROCESS: KEY PRINCIPLES (2) Independent facilitation:  Experience also indicates that where 'territorial' issues have been dominant and adversely inhibiting attempts at such cooperative activity, the use of an appropriate, experienced and well briefed independent facilitator (who also provides that valuable fresh face factor) can often make the difference. Restoring faith:  Industry sectors, stakeholders and localities who may feel neglected, let down or 'out of the picture' can also be freshly involved, if the process becomes trusted and is clearly seen to lead to meaningful results. Building inclusiveness and trust:  In process terms, this all requires that the planning be very thorough and 'inclusive' in its research, analysis and construction phases. The same holds true for its subsequent evaluation phase.   And being inclusive means welcoming diverse input (including differing opinions), making good sense of it all, and then ... for success in the plan's implementation ... building, via the whole procedure, that mandatory sense of trust and ownership over its final recommendations. (From all key stakeholders.)   Doorway to the unexpected (the 'wildcard factor'):   Being more inclusive can potentially also result in the creation of surprising new (previously overlooked) partnerships & benefits and the introduction of valuable new people, organizations and prospects into the development framework.     Allocating sufficient time: Truly cogent and forceful strategy plans of this type are rarely created and finalized following a simple half day workshop process.*    Instead, more comprehensive destination development success usually requires a more appropriate allocation of time and resources ... for both the instigation and implementation (as well as research) phases to the plan. This holds specially true for plans aiming for more substantial exploration and analysis of development options & opportunities.   This approach creates far greater capacity to:   Build a genuinely solid strategic & pro-active planning foundation for both short and longer term action. Achieve a wider & more productive integration of regional resources, industry/business sectors and partnerships. Build stronger respect for the value and local/civic contribution of tourism. And minimize any unwanted impacts.        [*As can so easily be the case, when day to day pressures & priorities lie elsewhere. And tackling the destination's pressing development needs is either placed in the 'too hard basket' or not viewed as a matter of fundamental and pressing significance. All occurring within the context of one of the world's most competitive business environments and the necessity to respond intelligently to an intense 'oversupply' of worldwide and national tourism destinations.] TDS assists your destination to plan for greater success by facilitating the broader integration of community and  tourism development. When doing so, we have built a reputation for providing clients with excellent strategic analysis, advice and thought, plus a fresh and imaginative community & market-focused perspective. This all results in exceptional action plans that are truly perceptive, practical and powerful. Plans that in considering the wider picture, get to see the key local & regional connections and strategic opportunities -   while generating the priority actions that will best bring them into fruition. 
VISITOR EXPERIENCE AUDITS VISITOR EXPERIENCE AUDITS COMMUNICATION REVIEWS COMMUNICATION REVIEWS TOURISM STRATEGY PLANS TOURISM STRATEGY PLANS DESTINATION BRANDING DESTINATION BRANDING TOURISM WORKSHOPS TOURISM WORKSHOPS CAPABILITIES CAPABILITIES INTEGRATED TOURISM PLANS INTEGRATED TOURISM PLANS PLANNING PRINCIPLES (2)
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Specialists in: Destination Audits and Tourism Assessments  Visitor Experience & Market Communication Reviews Tourism Strategy Plans and Niche Market Development   Destination Positioning and Branding
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