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INTEGRATED COMMUNITY TOURISM PLANNING THE PLANNING PROCESS: KEY PRINCIPLES (1) Building shared priorities: To succeed, an integrated community tourism plan requires a committed local leadership (one or more 'product champions') - capable of working with all known stakeholders & industry sectors - to generate a shared set of strategic destination development and marketing priorities.   The practical value of the plan's actions and outcomes to all partners - e.g. by meeting their own individual goals or joint strategic needs in some meaningful and timely way - must also be established.   More effective & sustainable use of resources:  It must become evident to supporting stakeholders that these priority actions are not only achievable, but will definitely make the most sensible, productive and impactful use of their jointly available resources. (The mutual savings & efficiencies made possible will also help encourage a greater commitment to achieving the desired results.)   Advance education:  Depending on local awareness levels, sometimes prior to initiating the planning process, special campaigns to boost understanding of the true social and economic value of tourism (and even the integration process itself) is found to be necessary. Success here could become critical to gaining the support and receptive participation of key stakeholders and prospective partners. Tourism's contribution is still undervalued in many places.   Weighing both the good and the bad:  With all tourism planning & development, the potential positive gains and the potential negative impacts should be jointly and honestly identified (as clearly as possible) and then evaluated and directly addressed in some accepted or consensual way. A key strategic goal and management priority should be to maximize the tourism & civic development benefits & advantages and minimize the disadvantages.   Knowing what matters ... and must not be lost:   Planning processes can sometimes inadvertently focus on 'what can be' at the expense of first clearly identifying 'what is' and ‘what must not be lost’. (Or undervalued, neglected and diminished.) TDS believes that for success, integrated community/civic tourism plans must identify and enshrine which local and community qualities, assets, values & characteristics are regarded as vital - preferably never to be lost. (Particularly as a consequence of lack of policy, planning and protection.)    Minimizing duplication:  When relevant, the process should also clarify for its stakeholders where agencies or local activities may be unnecessarily duplicating or overlapping efforts. Resolving such issues can often free up scarce resources for other important needs; divide responsibilities more sensibly; refocus strategic priorities and responsibilities; and achieve more outstanding results for all parties involved. [...]
VISITOR EXPERIENCE AUDITS COMMUNICATION REVIEWS TOURISM STRATEGY PLANS DESTINATION BRANDING TOURISM WORKSHOPS CAPABILITIES INTEGRATED TOURISM PLANS PLANNING PRINCIPLES (1) Independent facilitation Restoring faith Building inclusiveness and trust Doorway to the unexpected (the ‘wildcard factor’) Allocating sufficient time KEY PRINCIPLES: READ MORE
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Specialists in: Tourism development & assessment, place branding, integrated tourism & community planning.  TDS works with cities, counties, and rural & coastal communities to optimize their ROI and advance their community economic development through tourism. We generate the fresh & practical strategies that boost your marketing outcomes. HOME SITE MAP OUR TEAM SERVICES OUR WORK RESOURCES ABOUT TDS CONTACT