AMAZON REVIEWS:Bill Baker’s Book on Branding:“This book once and for all destroys the myths and misinformation surrounding the branding of places. It has the potential to save millions of dollars wasted by cities, states and nations on ill-conceived and ineffective campaigns purporting to be brand development exercises.” - John King OAM, Chairman, Australian Tourism Export Council“There is an increasing realization of the important links between urban design and place branding. Bill's book has gone a long way in bridging the gap between the two. Combining the skills of placemaking through urban design expertise and the branding of cities and regions are of vital importance in the future. Bill's principles and guidelines apply to cities and regions in every country.”- Odd Arne Blindheim, Board Chairman, Nordic Urban Design Association
ASSOCIATE CONSULTANTSBILL BAKER TOTAL DESTINATION MARKETING (TDM) Total Destination Marketing specializes in tourism planning, economic development, destination branding and creating city brands. Bill Baker is an internationally recognized author, speaker and practitioner in branding and marketing destinations and communities. With more than 30 years experience in over 25 countries, Bill has developed successful tourism marketing strategies for dozens of locations throughout the United States and Australia. Bill has been directly involved in shaping some of the most respected destination branding campaigns in the USA, including Australia's highly acclaimed "Shrimp on the Barbie," which he directed for seven years. He has produced tourism strategies for the Sydney 2000 Olympic Games, and has been asked to provide strategic counsel to destinations around the world including Hong Kong, Guam, India, Macau, and Saudi Arabia, as well as Australia's global branding and integrated marketing campaigns. He is author of the highly acclaimed and best selling book “Destination Branding for Small Cities” and was a contributor to three additional leading books on destination branding published in 2010.Bill Baker’s Tourism Branding Blog: Small City Branding Around the WorldMAHESH ENJETI SAI MARKETING COUNSEL (SYDNEY) View SAI website and professional profile for Mahesh Enjetihere.
SATWANT CALAIS CALAIS CONSULTANTS (SYDNEY) Calais Consultants specialize in tourism and marketing development and are widely known in the tourism industry for their practical approach to tourism business development.Prior to 2002, when he founded Calais Consultants as Managing Director, Satwant Calais (BSc, BSc Hons, MSc)held senior positions in the tourism industry for over twenty years, as: •Deputy Director, Industry Development, Tourism Tasmania; •Manager, Tourism Development, Tourism New South Wales; •Project Leader, Creative Solutions for Tourism in NRMA (Automobile Association); and •Manager, Technical Services, Tasmanian Department of Lands, Parks and Wildlife; among others. He and his team have been in demand for projects involving everything from Strategic Planning, Attraction Development, Tourism Research and Feasibility Studies to Marketing Plans and Brand Development. By way of example, Satwant has been responsible for: •defining organisational strategic directions (NRMA), •matching supply with demand and commissioning primary market research (Tourism New South Wales), •driving major tourism infrastructure (Tourism Tasmania) and •providing high level advice for industry development (Tasmanian Government agencies). Satwant is renowned for his skills in: •product, market and infrastructure development, •translating concepts into viable business cases, •a strong entrepreneurial approach to tourism planning and development and •an innate problem solving ability.