Small is beautiful too
Every project is unique
A breath of fresh air
Combining perspectives 

OUR SERVICES   

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Tourism strategy development.
Regional/State policy development.
Regional experience audits.
Regional drive tourism audits.
Special Interest Tourism Plans.
Visitor communications audits.
Tourism trails development.
Regional industry training workshops. 
 
 
Destination development strategies.
Destination assessments.
Visitor experience audits.
Drive tourism audits.
Product enhancement/renewal.
Product concept development.
 
 
Visitor Center assessments.
Tourism brochure reviews. 
Image/Photo Library development.
Content/Copy writing & rewrites.
Website reviews.
Tourism map assessments.
Publication development.
Destination branding & positioning.
 
 
Tourism training events/presentations.
Industry/community consultations.
Tourism precinct  & event workshops.
Community theming/branding.
Experience & event theming.
Cultural development strategies. 
 
 
Cultural/Arts/Heritage tourism.
Drive tourism (Road Tourism).
Wine & food tourism.
Indigenous tourism.
'Non profits in travel'.
 
Visitor centers: Making visitor
communications user friendly.
Nature-based tourism.
Values-based tourism.
Community-based tourism.
Fresh eyes, coupled with local knowledge, is often the genuine need in any collaborative effort.
 
F Our international perspective
          and extensive strategic
          planning & communications 
          experience provides extra 
          value to clients.
Sales activity undertaken in a
          strategic vacuum can never 
          achieve its true potential and
          results. We are development
          strategy (& policy) specialists. 
F Superior tourism strategies
           help create superior tourism
           sales.
F Standing out in a crowded
          tourism market is a
          development challenge
          requiring imaginative and
          innovative solutions. 
 
We offer the fresh outlook and 
approach clients seek.
 
 

 

 

 
Tourism and Community
Development Solutions

 

Copyright © Tourism and Community Development Solutions (TCDS), 2003-2008. All Rights Reserved.
Why Us?
"The impossible is often the untried." 
                                                        - Jim  Goodwin
 Tourism made simple
TCDS Associate Services
Destination branding strategies.
.
See also:
  Our values and commitment to clients
 
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Our service approach
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Community feedback (unsolicited):
 
"You guys have good energy. You obviously love what you do." 
                                                                                      - Participant at regional Oregon tourism workshop

 

Feedback from clients (unsolicited):

 

"Bruce, thank you very much for the brilliant work, and for getting it to me on time.
I look forward to working together again."
 
"You have already brought some pretty exciting and fresh new ideas that are making
their way around town."
 
"The feedback we have been getting from your workshops & interviews has been smashing."
 
 

Small is beautiful too

 

TCDS are happy to consider and undertake those smaller projects that larger firms often bypass. We understand and service the needs of smaller communities & destinations, not only large ones.

 

Normally, depending on the needs and objectives, low cost strategies and creative solutions ... that can get things moving in the right direction ... do exist.  No matter what the budget circumstances.

 

As is so often the case, it's about reviewing both the opportunities and priorities, then seeking and achieving good value for money. 

 

By way of example, our services could be made available to develop and fulfill needs on a standard, full fledged consultancy basis ... or where preferred, by provision of shorter term project assistance as a project team participant or contractor.  Team based contributions to key strategy sessions are also possible.

 

Such flexibility occasionally opens up wider options in both outcome & budgetary terms for some clients (e.g. local, regional & state government agencies).

 

We are able to stay personally focused on your particular needs as a client, not only because we are flexible, but because we have the necessary knowledge & experience* and deliberately keep our approach efficient and effective.

 

(*Our team of associates has over 50 years of combined development experience.) 

  

Every project is unique

 

Every project is correctly viewed as unique and different - i.e. deserving of the special individual attention that achieving a great result demands. (See also: 'Our work principles & values and commitment to clients.')

 

And unlike larger concerns, we are able to extend full service from our senior consultant to the client and the project, again adding extra value wherever possible.

 

Value of combined perspectives

 

We also strongly believe in developing relationships that generate mutual trust and respect, in which insights and knowledge can be productively shared. Invariably, when considering most tourism development issues, more potent results are possible when local and external perspectives are combined. 

 

And it is the depth and extent of our international tourism experience that allows us to approach projects and issues with fresh eyes ... opening up fresh paths for clients and productive solutions to destination development and marketing.

 

      "The real voyage of discovery consists not in seeing new landscapes, but in having new eyes."  

                                                                                                                                                                                                                                                 - Proust

                                                                                                                                                                                                                                               

A breath of fresh air

 

In addition to excellence in management - creativity, trust, focus and imagination now more than ever lie at the heart of tourism marketing success. Travelers are being overwhelmed by the variety of leisure options in general, not only destinations, competing for their business and time. Just being noticed at all (let alone favorably) is a major challenge.

 

So gaining intending travelers' attention and making a memorable impression - in a genuine but imaginative way - remains the fundamental challenge facing most destinations. And the greater the impression made, the greater the prospective enthusiasm of visitors for the destination.

 

Again, we believe that while undoubtedly of great value to clients, imaginative ideas in themselves do not have to come with a giant price tag. In fact, often the issue isn't even about developing new approaches to tourism, but instead about fine tuning old or existing approaches ... and enhancing their impact in imaginative & credible ways. 

 

These are the needs our development services address and we provide them both effectively and cost efficiently. In the process, we seek to contribute  fresh & honest insights, strategic analysis of key issues and opportunities, and practical recommendations on what steps should be taken to decisively move forward.

 

 

Tourism managers have described our approach and involvement as "a breath of fresh air" and the results delivered as greatly exceeding their expectations.