Bruce has extensive experience in tourism marketing, branding and development, particularly within the context of local communities, DMO's and regional & state destinations. He is a respected strategic thinker and tourism planner, with a recognized capacity to deliver fresh perspectives and where necessary, challenge conventional wisdoms.

He also has wide-spread experience in planning for the ‘special interest’ & niche experiences so essential to attracting and satisfying visitors. Following its publication and release, his meticulous work for Tourism Australia identifying national drive tourism marketing and development opportunities has been very positively received by government and industry.

Over the last 20 years, he has assisted dozens of tourism associations, DMO's, city precincts, rural communities, city and county agencies and regional tourism attractions & operators to create practical and successful tourism & regional development strategies. His clients have also included leading tourism commissions and marketing agencies (state and federal). He was primary author of the groundbreaking and influential Nature In Tourism Plan of Tourism NSW.

His fresh perspective, thorough approach and professional influence have frequently resulted in a revitalization of organizations’ destination positioning & marketing, the identification of sustainable new product & market opportunities, and a more integrated and productive approach to the community development & civic tourism processes being applied.

A feature of Bruce’s approach is his capacity to understand the customer and community perspective and how to imaginatively satisfy their respective needs and interests - as evidenced by the series of food & wine tourism publications he produced in Sydney that gained favorable media reviews and remained in high public demand for many years.

This focused tourism marketing and communication approach was once applauded by a leading Australian newspaper for its thoroughness in addressing visitors' real needs, the use of plain English and the "refreshing lack of excess and exaggeration".

His broader insights into local identity and character, along with his capacity for innovation, prove of special value when advising on imaginative new product and development opportunities for tourism destinations and attractions. His expertise with planning & facilitating consultation processes also proves highly beneficial to clients.

Bruce is frequently invited to speak at conferences and seminars, where his presentations provoke & stimulate genuine audience interest. He has lectured on nature, cultural tourism and regional development at various Australian Universities. His executive experience running multi-arts centers and regional cultural planning programs adds a valued practical edge.

During the 2000 Olympic Games he authored tourism guides for, and liaised with international journalists at the Sydney Media Centre. He has also served on national & state tourism advisory committees in Australia and Oregon - e.g. the Australian Wine Federation’s National Wine Tourism Strategy and Oregon's Wildlife Conservation Strategy.