TDS provides an integrated & collaborative approach to tourism and community development - including destination auditing and practical strategies for sustainable nature, cultural, civic, wine & food, indigenous, 'non profit' and drive tourism.
PRIMACY OF THE VISITOR EXPERIENCE TO TOURISM SUCCESS
At its heart, leisure tourism is about our desire for fresh & enriching travel experiences. Hence the rise in popularity and apt use of the term ‘experiential tourism’.This can mean everything from engaging in a choice of pleasurable & memorable activities ... to indulgently feeding our human senses (while strengthening personal ties or generating fresh connections). But preferably happening within interesting, appealing and satisfying places - that offer relaxed or stimulating settings, depending on the visitor’s need or focus. With this understanding in mind, tourism is best viewed as the visitors’total experience of your place - in all its key manifestations. Or, again ‘through their eyes’, as the sum total of its tangible and intangible tourism, civic, natural and community qualities. This too will Include the ready availability and quality of desired amenities & services (unless ‘unplugged’ is the goal).RESEARCH & TIMING: Because market information is power, successful tourism destinations aim to excel at specifically knowing and delivering the many priority benefits visitors are seeking from their visit ... and at every stage of their journey (beforehand, during and after). At best, visitors’ brand perceptions & satisfaction levels are evaluated and known too. Developing sufficient ‘critical mass’of tourism/visitor experiences & products is also vital to destination success.Adept destination managers & marketers also make a point of comprehensively addressing travelers’ preference for ease
THE HIDDEN RETURNS OF TOURISM?“The impact your place makes on visitors matters not only to your tourism economy. But also to the propensity for suitably impressed investors to relocate their businesses after personally observing its qualities - while traveling. Similarly, cashed up seniors may choose to retire in your area following a visit.”
and simplicity of travel planning,booking, communication and decision-making. That known liking of tourists for near ‘seamless’ access to quality delivery of valued destination services and experiences, at every point of need. MINDSETS: And, in market terms, it is increasingly not a shared demographic outlook that determines visitors’ travel preferences and priorities, but a shared mindset, involving overlapping sets of attitudes and values. A valuable insight that moves us beyond the comparatively one dimensional categorizations of age, ethnicity, income, source market and cultural profiles, etc, we otherwise rely upon. RETAINED MOMENTUM:So in summary, paying close strategic attention to thoroughly monitoring and periodically auditing & reviewing the actual status and continuing relevance of your destination’s total visitor experience is central to maintaining competitive standards and marketing momentum. The vital issue being just how well is it matching or exceeding customers’ expectations and delivering your all important ‘brand promise’ to them?No matter what the scale of the destination involved, such periodic monitoring & auditng greatly contributes towards:•Reducing visitor losses and revenues to competitors•Boosting local visitor sales and spend •Identifying market changes and related development needs, opportunities and action priorities•Strengthening your visitor communications and visitor ease of access•Maximizing your return on investment•Enhancing your overall tourism performance.