Destination & Community Planning
Having a clear vision and pursuing it effectively is rightfully seen as essential to destination and community success. However planning processes can sometimes be inadvertently focusing around 'what can be' or ‘could be’ at the expense of clearly identifying beforehand 'what is' and ‘what must not be lost’. (Or never undervalued, devalued and diminished.) BEING PRO-ACTIVE: To ensure this mistake is avoided, properly integrated community/civic tourism plans must pro-actively identify  
Adobe construction: New Mexico 
“The potent sense of identity built around many leading destinations did not occur by accident. They came to realize their distinct sense of place and took steps to protect, enhance and retain it ... Santa Fe, New Orleans, Paris, Cannon Beach. (Imagine New Orleans with the French Quarter demolished - for a mall.)” 
and enshrine which local and community qualities, assets, values & characteristics are regarded as vital - and preferably never to be lost. Particularly as a consequence of a lack of policy, action, planning and protection. (Not becoming ‘too touristy’ can also be a worthy companion goal to abide by here.) Depending on local circumstances, it could also prove easier to build upon, or out from, these particular strengths - than completely start afresh in your efforts to move forward and hopefully further enhance the special qualities of your place.  APPEAL THAT LASTS: Although protective regulations can lead to complaints if too inflexible, the potent identities built around many leading US and world destinations - those that have retained their distinctive ‘sense of place’ - did not occur by accident. And it is also no accident that they have retained their appeal as places to live, as well as to visit. Think Santa Fe, or New Orleans, or Paris or even Cannon Beach (as a smaller Oregon Coast example).
developtourism.com
© Copyright 2012: Bruce Dickson, Tourism Development Solutions. All rights reserved. 
Protecting What Matters & ‘Must Not Be Lost’ To Your Community (and Its Visitors) The importance of valuing the overlooked or ‘taken for granted’ in your community’s appeal. By Bruce Dickson (TDS),9th April, 2012 
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