Past Work: Tourism Development Solutions TDS has worked on a diverse range of projects over the years. These pages provide a representation of some of the clients and projects of likely interest and assistance when evaluating our approach. Contact Us to inquire about how TDS can work with you to meet your tourism & economic development goals and satisfy your destination’s specific project needs.
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PROJECTS
FEATURED PROJECT (1) FEATURED PROJECT (1) FEATURED PROJECT (2) TOURISM STRATEGY PLANS TOURISM STRATEGY PLANS DESTINATION AUDITS DESTINATION AUDITS BRANDING & POSITIONING BRANDING & POSITIONING PRODUCT AUDITS PRODUCT AUDITS WHAT OUR CLIENTS SAID WHAT OUR CLIENTS SAID CAPABILITIES CAPABILITIES
Coastal beaches - Australia’s Green Cauldron
FEATURED PROJECT - DESTINATION DEVELOPMENT:  ‘AUSTRALIA’S GREEN CAULDRON’ INTERNATIONAL DESTINATION AUDIT ‘National Landscapes of Australia’ Program Destination and Brand Experiences Audit (Regional World Heritage Area) Tourism Australia (National Tourism Commission) and Regional Tourism Partners The goal of this project was to identify & assess world class experiences in the Mt. Warning/Wollumbin Caldera ‘National Landscape’ Region that would ideally appeal to Australia’s priority target market profile - that of the international ‘Experience Seeker’. The effort also included developing a cohesive brand strategy for the whole area, encompassing two states and six local governments. From the start, the team adopted the view that to help produce superior end results, the experience audit should also be used to inform the emerging branding concepts, and vice versa. The brand ‘experiences audit’ reported on product gaps, product strengths, development needs and marketing priorities. Ultimately, because of the thoroughness of the audit’s field research, scores of actionable strategic marketing development recommendations were also able to be added to the final report, for future priority action. This new World Heritage listed, international destination and travel brand has now been added to Australia’s wider stable of high profile experiential destinations.  The leading experiences identified in our work are currently receiving priority international and national marketing.  
PROJECTS BY SERVICE: MORE AUDITS: AUSTRALIA’S TOP 25 TOURING ROUTES
© Tourism Development Solutions 2012
Specialists in: Destination Audits and Tourism Assessments  Visitor Experience & Market Communication Reviews Tourism Strategy Plans and Niche Market Development   Destination Positioning and Branding
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