"Your ability to think outside the square and apply it in a rational and strategic context, without compromising the goal and concept, is a true skill.” - Tourism Development Manager, NSW State Tourism Commission
"Through attentive listening, thorough research and a comprehensive approach, you provided invaluable assistance to our strategic planning process."- Oregon Tourism Commission (On Tourism Development Plan)
TOURISM STRATEGY PLANS:STATEWIDE STRATEGIC REVIEW & PLAN Tourism Development Strategic Review & Plan - State of Oregon(Oregon Tourism Commission/Travel Oregon, Salem, Oregon)Conduct and delivery of Tourism Development & Industry Services Strategy Review following statewide, in-depth consultations with leading tourism industry figures (regional and metropolitan). Review findings and additional research then used in preparing options and recommendations for Tourism Industry Services component to Travel Oregon's 2005-2007 Strategic Marketing Plan and Budget.INTEGRATED NATURE TOURISM PLAN (‘ALL OF GOVERNMENT’ )Nature in Tourism Plan - State of New South Wales(Tourism New South Wales, Sydney, Australia) A comprehensive & integrated Statewide vision and management plan, encompassing the five key focus areas of - Visitor experiences and product development; Tourism facilities and services; Marketing; Market Research; Business and industry development. Prepared to facilitate 'whole of government' leadership in nature tourism - following extensive stakeholder & industry consultations* and the conduct of three original market research studies.Design briefs and writing for accompanying NSW natural wonders promotional video and shared vision publication. Plan generated fresh, more precise, state-wide market positioning.(*In addition to nature tourism operators and leading environmental groups, partner agencies included - the Sydney Harbour Foreshore Authority, Sydney Olympic Park Authority, Royal Botanic Gardens, Zoological Parks Board and the NSW Departments of State Forests, National Parks, State & Regional Development and Infrastructure & Planning.) WILDLIFE CONSERVATION STRATEGY - TOURISM STRATEGIES(Oregon Department of Fish and Wildlife)Development of wildlife tourism strategies section, as serving tourism Industry member on the Oregon Wildlife Conservation Strategy Advisory Committee.CULTURAL TOURISM DEVELOPMENT PLAN (MUSEUM)(Oregon Maritime Museum, Portland, Oregon) Research and preparation of a projects-based, Tourism Development Report, identifying key opportunity areas for future product enhancement or development. Report also identifies innovative marketing options & activities.