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Billboards as a marketing tool: 

Their underestimated impact - roadside versus virtual reality

 

 

TOURISM DEVELOPMENT RESOURCE: COMMUNICATIONS   
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Tourism and Community Development Solutions (TCDS) are destination development, strategy planning and local development specialists for rural, urban, regional & state tourism.

 

They have extensive and diverse experience in assisting newly emerging regional destinations and moderately resourced communities & attractions. Special interest tourism strategies (including drive & road tourism) are a specialty.  TCDS provide the fresh perspectives and imaginative strategies so vital to success in today's competitive tourism environment.

  [2]  Using Billboards: A checklist
Resource Papers
on Billboards
 
[1] Billboards: Roles and 
     Evaluation Critieria.
 
 
 
 
 
 
 
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[2] Billboards Checklist.
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