Touring route/Touring routes "Either a journey (a primary themed route between clusters) or a trail (a localised special interest or themed route within a cluster or off a journey)." (Source: Tourism Tasmania) Tourism development framework "A strategic framework that - a) provides for the representation of how visitors perceive and experience a regional, state or national destination (based on tourism clusters connected by touring routes), and b) facilitates development strategies and the planning and provision of supporting infrastructure. (Source: Tourism Tasmania & TCDS) Trade show "Periodic exhibition of tourism goods and services." (Source: Tourism Tasmania) Unique Selling Proposition or Point (USP) “The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. The USP might stress types of customers served, product characteristics, special types of service, or other qualities.” (Sources: entrepreneur.com and about.com) INSIGHT: “A concept representing more and more of a challenge for many destinations lacking a genuine major difference here. Higher standards and greater development competition, as well as the growing 'sameness syndrome' of much development activity is exacerbating the problem. The term 'unique' is often used too loosely and inaccurately in tourism, as well. Consequently far more imaginative, sensitive and creative responses to development opportunities are required to meet such challenges. Scale and authenticity matter too - 'bigness' can only work for some destinations and for some markets. The problem is not as simple as build it and they will come.” - Bruce Dickson (TDS) 
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Tourism Definitions (6) Glossary of tourism industry terms Prepared by Tourism Development Solutions (TDS)                Listed in alphabetical order Relationship building "The process of building and nurturing ongoing, solid relationship with customers." (Source: Alberta Tourism, Parks, Recreation and Culture) Supply (Supply side of ‘supply and demand’) "Marketable tourism experiences, products, and information, usually available for sale, but not always - as in the case of the many equally significant (to visitors) 'free' nature & culture-based experiences found at leading tourism destinations." - Bruce Dickson, Tourism Development Solutions (TDS)     Sustainable tourism  "Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee long-term sustainability.”  (Source: World Tourism Organisation, conceptual definition 2004)   Target market 1. "The group of customers who will be the focus of a company's marketing efforts." (Source: Alberta Tourism, Parks, Recreation and Culture) 2. “A particular group of people who will be encouraged to buy products and services.” (Source: Tourism Tasmania)   Tourism cluster "A 'critical mass' of competitive tourism product/experiences including one or more major attractions in a concentrated geographical area. Often interacts with other industry clusters. (Source: Tourism Tasmania)
SEE ALSO: TOURISM INDUSTRY ACRONYMS TDS: Specialists in Destination Audits and Tourism Assessments  Visitor Experience & Market Communication Reviews Tourism Strategy Plans and Niche Market Development   Destination Positioning and Branding
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Glossary of Tourism Industry Terms
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