The staff of Tourism Development Solutions (TDS) are destination development and strategic planning specialists for local, rural, regional, and state tourism. We have extensive and diverse experience in assisting newly emerging regional destinations and moderately resourced communities and attractions, providing the fresh perspectives and imaginative strategies so vital to success in today’s competitive tourism environment. We have developed special interest and road-based tourism strategies for regions and communities around the world.
 way of example, consider the remarkable strategy-led successes of New Zealand (including its world famous 'adventure capital', Queenstown), Costa Rica (eco-tourism) and Australia. With all achieving creditable growth in visitation and source-market desirability, despite the comparatively small scale of their tourism industries, and the perception (at least) of an arduous and costly international trip to reach their shores. [...]
FOCUS IS THE KEY AND RIGHT DATA THE MEANS: “For true strategic success, smart travel destinations must know what really matters about their travelers. The way they think, behave, what they actually did and how they made their key decisions. Then, what impressed them and what didn’t. It is truly surprising how often such visitor understandings and vital market research do not exist at the local destination/DMO level. It is one thing to possess the necessary, periodic estimates of visitors’ economic impacts (revenues, jobs generated, etc) - for accountability and lobbying purposes. But it is another to have in hand the specific visitor market research data (psychographics, demographics, etc) that provide the essential targeting and fine tuning that successful marketing strategies require. 
BEING STRATEGIC: ‘Where the competitive edge really lies.” In the tourism industry, all of us essentially work in the destination experience and visitor benefits business. Desirable visitor experiences, coupled with strategic excellence in destination branding, development and communications, are central to tourism competitiveness and success. And the fundamental key to competitive success is being highly strategic and creative about it all.                                  - TDS  
“Off-the-rack solutions, like bargain basement dresses, never fit anymore.”  - Francoise Giroud
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Why Strategic Planning matters KEY INSIGHT: Sales and marketing development activity undertaken in a strategic vacuum can never realize its true potential & results.   Successful destinations fully understand & meticulously apply this most fundamental of principles to all their marketing.  So too, do aircraft companies like Boeing, who - in planning for the future of transport & travel - know they are always only one strategic decision away from either stunning success or unwanted failure.   Equally, integrated marketing and development strategies are particularly vital to the tourism futures of destinations (whether local, regional, or state) with one or more of the following characteristics: 1. Newly emerging, or facing intensive competition (including an oversupply of visitor destinations); 2. Have an embryonic mix of niche attractions - whose combined potential is unrealized; 3. Possess insufficient existing attractions or known experiences - but opportunities exist; 4. Can now only offer largely aging attractions of diminishing quality, depth and appeal; 5. Possess great natural attractions* at risk of losing their appeal - if not properly conserved, managed and planned. (*Or alternatively, highly distinctive or authentic built environments and heritage sites.) Even the most fortunate and dynamic of destinations are in need of sound, action- based strategies as well. The more astute of these already know that thorough strategic analysis and flexible planning (e.g. over 1 to 3 years) is a necessity, if they are to remain competitive against other active visitor destinations with the same or higher appeal.  
By way of example, consider the remarkable strategy-led successes of New Zealand (including its world famous 'adventure capital', Queenstown), Costa Rica (eco-tourism) and Australia. With all achieving creditable growth in visitation and source-market desirability, despite the comparatively small scale of their tourism industries, and the perception (at least) of an arduous and costly international trip to reach their shores. [...]
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Destination Strategies & Roadmaps: Our custom-made approach Every city, county and region’s circumstances are unique to them (that distinctly local mix of people, geography, resources, leadership, organizations and more) ... and consequently, so too are their tourism planning needs and best available tourism strategy options.  Different destinations also differ in relation to where they happen to be sitting in their tourism growth and development lifecycles & phases. Acknowledging this, TDS does not pretend to (in advance) become too prescriptive about how to best satisfy your strategic needs. Instead using our proven research & evaluation methods, we: First consult thoroughly and fully acquaint ourselves with your situation. (Current & past strategies, product assets, key attractors, evident ‘sense of place’, market strengths, positioning, competitive context, infrastructure status, amenities & service delivery, community perceptions, network links, stakeholder issues, skills base, available resources, implementation requirements, marketing opportunities, etc)  Then step back to assess the picture as a whole. And with the special insights our experience & meticulous research facilitates, we collaboratively develop highly relevant, tourism strategies & action frameworks for your consideration & success.  A results-based approach, targeting your own particular opportunities & needs and building solid stakeholder consensus along the way.
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TDS: Specialists in integrated destination development, branding, marketing and tourism planning. We work with cities, counties, and rural & coastal communities to boost their economic development through tourism. We generate fresh and inventive strategies to optimize your tourism marketing & development results.  
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