© Copyright 2012: Tourism New South Wales
Your customers and their needs 10.  Understand your customers as intimately as possible.   (Develop simple questions to quickly learn who they are & how to assist, e.g. first time v. repeat visitor – both have different needs.)   11.  Reduce, don’t add, to visitors’ information overload problems and search issues.   12.  i Symbol Create accessible tourism information options that can meet visitor needs twenty-four (24) hours per day; and clearly identify your center from the roadway with the prominent use of the internationally recognized “i” for information symbol.   Your business focus 13.  Sales: Place the focus on generating business sales and not just providing information – e.g. with staff/volunteer training in up-selling.   14.  Yield: Consider the merits (and appropriateness) of adopting a targeted marketing approach that strives to attract more high-spend visitors, in preference to higher volumes of low- yield visitors.   15.  Strategy: Ensure you have a merchandising strategy linked to your business goals.   16.  Booking Systems: If a 24 hour reservations booking system does not already exist in a viable tourism destination, make it a priority to gain one that reliably meets customer needs.  Become a 'one-stop shop' as far as possible.  
Southern Gateway VIC, Bulli Pass, near Sydney (Purpose built facility)
Your customer communications 1.  Focus on the local insights & recommendations visitors are really seeking. 2.  Simplify and isolate the most appealing messages on your destination. 3.  Hierarchy: Create and apply an ‘information hierarchy’ for all information presented. (One that identifies and then features first, messages about those most motivating local experiences & attractions.) 4.  Trust: Understand the difference between disseminating information and providing uncompromised, trustworthy, relevant advice. (Free of conflicts of interest. Trust is today's major customer and marketing concern.)   Your content focus 5.  Be Visual: Never underestimate the tourism power of a stunning visual image.   6.  Oversize: Never underestimate the visitor impact of an oversize, tourism map.   7.  ‘Tourism’ Map: Understand the difference between a standard road map and a well designed, tourism map - featuring all key points of interest and driving times, etc. 8.  ‘Best Foot Forward’: Understand the most appealing experiences desired by visitors, and  inform them of the most satisfying at your destination. (Including those representing the best personal ‘value’ to them.)   9.  Satisfy Special Needs: Be prepared for any needs & inquiries from special interest, niche or ‘minority’ markets. Including the rapidly expanding ‘travel with pets’ market.  
Visitor Center - Glacier National Park, Montana Wine Regions map
Tourism Destination Marketing
16 Tips for Greater Visitor Center Impact  By Bruce Dickson, Tourism Development Solutions (TDS) 
TDS Visitor Information Centers   
TDS: Specialists in Destination Audits and Tourism Assessments  Visitor Experience & Market Communication Reviews Tourism Strategy Plans and Niche Market Development   Destination Positioning and Branding
© Tourism Development Solutions 2012
TDS Presentation: An illustrated, in-depth presentation is available on these issues (and other key aspects of visitor centers).