“Everyone involved in developing tourism (in the County) needs to ensure that we take a broad view of the industry and plan for the future. We must take opportunities to link with regional and county initiatives on the economy, transport, environment, leisure and cultural development where they impact on tourism and tourism can make a contribution ... The local authorities need to organize their tourism development support in the most effective way." Extract from: Worcestershire Tourism Strategy  Worcestershire County Council (UK)
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INTEGRATED COMMUNITY TOURISM PLANNING CIVIC TOURISM: BUILDING COMMUNITY SUPPORT AND WIDER OWNERSHIP (1) 1. Importance of pro-active planning & networking process - to fostering 'civic tourism'   Working locally with all key community & regional stakeholders and partners to more effectively develop a great destination - one with highly desirable and complementary experiences, services and attractions - is always a strategically important goal for far sighted tourism leaders.    The quality of local facilities and services - including transport links - possess specific importance here, as do the wider 'livability' (quality of life/'sense of place') aspects to the destination ... particularly the attractiveness of its built and natural environments. The sometimes overlooked junction at which sustainable civic planning and tourism planning interests totally converge. A critical, allied issue here is retaining & enhancing (not losing) local identity & authenticity.   Effective destination branding and marketing leadership is also difficult to achieve without creating and maintaining pro-active processes that successfully recruit, energize and integrate local & regional tourism and community interests, resources, and thinking ... in accordance with a mutually satisfying strategic framework.    Higher levels of unity & consistency in stakeholders' day to day actions, that generate beneficial and superior understandings of what the destination stands for, are a fundamental aim here too. (If far more consistent and rewarding communications, with all the prospective visitor/customer markets being targeted, are to be achieved.)   2. Together making the visit itself effortless & memorable    Of parallel strategic importance to a destination - once a traveler responds and actually commences planning a visit - is the goal of creating for them a warm, welcoming and seemingly 'effortless experience' of that destination (prior to, during and after their arrival).   One that is so easy, personal and impressive that it fosters repeat visitation and activates that all powerful 'word of mouth' publicity. (Whether by traditionally trusted and credible person to person comments or more recently, internet-based recommendation.)    And success here does require informed participation and active support by the widest possible network of local & regional supporters and enthusiasts ... one encompassing your residential, business and public service communities (i.e. all your potential frontline 'tourism ambassadors').     While formal training programs can significantly contribute here, with the active support of local information networks, so too can well devised communication & networking strategies targeting the active participation of key stakeholders. [...]
VISITOR EXPERIENCE AUDITS VISITOR EXPERIENCE AUDITS COMMUNICATION REVIEWS COMMUNICATION REVIEWS TOURISM STRATEGY PLANS TOURISM STRATEGY PLANS DESTINATION BRANDING DESTINATION BRANDING TOURISM WORKSHOPS TOURISM WORKSHOPS CAPABILITIES CAPABILITIES INTEGRATED TOURISM PLANS KEY PLANNING PRINCIPLES KEY PLANNING PRINCIPLES 3. Smoothing the way to such integration and unity 4. Grasping the opportunities OPPORTUNITIES: READ MORE
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Specialists in: Tourism development & assessment, place branding, integrated tourism & community planning.  TDS works with cities, counties, and rural & coastal communities to optimize their ROI and advance their community economic development through tourism. We generate the fresh & practical strategies that boost your marketing outcomes.
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