Tourism Industry Definitions (2)
(Useful glossary of tourism terms - relevant to TCDS site)
 
Terms - listed in alphabetical order:
 
Tourism and Community
Development Solutions

 

Useful links for tourism definitions and explanatory lists of acronyms 
 
Canadian/USA Glossary of Tourism Industry Terms
 
Published online by Alberta Tourism
http://tprc.alberta.ca/tourism/tourismoperations/glossaryofterms.aspx
 
Australian Tourism Industry acronyms and Global
 
Published online by Tourism Tasmania
www.tourismtasmania.com.au/org/acronyms.html
 MORE LISTS
 
preview066010.gif
CONTACT US
preview066009.gif
SERVICES 
preview066008.gif
HOME
preview066007.gif
RESOURCES 
preview066006.gif
PROJECTS
preview066005.gif preview066004.gif
SITE MAP
OUR TEAM
See also:
  Tourism Industry Acronyms (with explanations)
 
Networks and Networking
(See: In-depth 'Networking' resource pages.)
 
Outbound tour operator
"A company that takes groups from a given city or country to another city or country."
(Source: Alberta Tourism, Parks, Recreation and Culture)
 
Positioning/Product positioning
Basic: "The matching of the product with the needs and wants of the target segment."
(Source: Tourism Tasmania)
 

“The development of a clear, unique and attractive image for a company and/ or product in the minds of target customers.” 

(Source: Alberta Tourism, Parks, Recreation and Culture)

 

“The consumer perception of a product, a service or what a destination ‘offers’ to visitors (according to pre-determined criteria such as its desired benefits and qualities), when compared to its relevant competitors.*

 - Bruce Dickson, Tourism Development Solutions  (TCDS)

 

*TCDS NOTE: Positioning is concerned with developing and sustaining the product’s brand perception in the minds of prospective visitors, in highly positive and appealing ways - such that they come to mentally and emotionally rate it more highly in terms of key factors such as satisfaction, value, reliability, comparative status and overall quality.

 

This may also involve targeting and claiming a relevant market niche for the product, while mindful of the traditional companion marketing needs such as - price, promotion, partnerships, packaging, customer benefits & needs, the competitive context, etc.”    

 RELATED CONTENT

 
Penetration
"A product's share of a particular market - to increase penetration is to increase one's share of that particular market."
(Source: Tourism Tasmania)
 
Precinct
"A critical mass of attractions/features in an area providing a substantial tourism experience (can be within a hub)."
(Source: Tourism Tasmania)
 
Product/Tourism product
"A for profit tourism business (or visitor experience) such as a tourism attraction, tour, accommodation or hire company, but also a 'not for profit' tourism or visitor experience possibly managed by a government or community organization such as a national park, scenic route, walking trail, popular beach, sporting facility, sculpture park, local waterfall & swimming hole, community museum, precinct, etc.*
- Bruce Dickson, Tourism Development Solutions (TCDS)
 
*TCDS NOTE: Destinations ignore - at their own peril - serious recognition, partnering and marketing of these sometimes overlooked 'non profit' or 'free of charge/public' visitor experiences - which in reality can often comprise their best opportunity to attract visitors, even though not always viewed as standard or formal (profit motivated) tourism industry businesses. Sometimes they are only viewed as offering (unfair or 'advantaged/subsidized') competition over their commercial equivalents. However their importance to the destination at large & potentially different market segments should nevertheless always be recognized. 
 
Product development (and product lifecycle)
"The development of marketable tourism experiences, attractions and  facilities, each of which will (unless found to be not marketable) subsequently pass through a  'product lifecycle' - commonly based on an initial period of growth that will later plateau in the face of competition & other factors, and be followed by a period of potential but not necessarily inevitable decline.*
 
*TCDS NOTE: For such a decline to be arrested, or avoided, a conscious product  renewal or enhancement process must occur, which if well conceived can also serve to re-initiate the lifecycle process, resulting in a new phase of growth.
- Bruce Dickson, Tourism  Development Solutions (TCDS)
 
Psychographics

"Describe peoples psychological, as distinct from physical characteristics. Psychographics identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behavior.”

(Source: Metronewsmedianet)

 

“A more sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers such as attitudes, values, emotional responses and ideological beliefs.”

(Source: Center for Media Literacy)

 

“Psychographics provide more in-depth psychological and spiritual profiles of prospective visitor markets and target segments - including their values, habits, attitudes, characteristics, interests, perceptions, and lifestyle - that result in greater understanding of them as customers. Normally specific insights are also being sought into those behavior patterns & stages (e.g. trip planning and decision-making before, during and after a visit) that assist in a more practical & strategic way in knowing who the best prospects will be; how, when and where to most effectively reach them; and how to better respond to (and satisfy) their needs - in a knowing, planned, successful and highly appreciated way.”

 -  Bruce Dickson, Tourism Development Solutions (TCDS)

 
Relationship marketing
"The process of building and nurturing ongoing, solid relationship with customers."
(Source: Alberta Tourism, Parks, Recreation and Culture)
 
 
 
Supply (Supply side of 'supply and demand')
"Marketable tourism experiences, products, and information, usually available for sale, but not always - as in the case of the many equally significant (to visitors) 'free' nature & culture-based experiences found at leading tourism destinations."
- Bruce Dickson, Tourism Development Solutions (TCDS)
 

Sustainable tourism

"Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee long-term sustainability.”

 (Source: World Tourism Organisation, conceptual definition 2004)

 
Target market
"The group of customers who will be the focus of a company's marketing efforts."
(Source: Alberta Tourism, Parks, Recreation and Culture)
 
Tourism cluster
"A 'critical mass' of competitive tourism product/experiences including one or more major attractions in a concentrated geographical area. Often interacts with other industry clusters.
(Source: Tourism Tasmania)
 
Touring routes
"Either a journey (a primary themed route between clusters) or a trail (a localised special interest or themed route within a cluster or off a journey)."
(Source: Tourism Tasmania)
 
Tourism development framework
"A strategic framework that - a) provides for the representation of how visitors perceive and experience a regional, state or national destination (based on tourism clusters connected by touring routes), and b) facilitates development strategies and the planning and provision of supporting infrastructure.
(Source: Tourism Tasmania & TCDS)
 
Trade show
"Periodic exhibition of tourism goods and services."
 
Value
"Value has different interpretations: from a marketing or consumer perspective it is "the promise and delivery of an experience' ... as perceived by the customer."
(Source: Brandchannel & TCDS)
  Back to: Tourism Industry Definitions 1
 
   Main index: Tourism Resources